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    Apple’s new $599 MacBook Neo borrows iPhone chip to make play for budget-laptop market share

    MarketWatchMarch 4, 2026 at 11:49 PMNeutral1 min read

    Key Takeaways

    • 1Apple is rumored to be releasing a $599 MacBook Neo.
    • 2The new laptop is expected to use an iPhone chip, suggesting a focus on efficiency and cost-effectiveness.
    • 3This product targets the budget-laptop market, a new segment for Apple's MacBook line.

    Apple's rumored MacBook Neo, potentially priced at $599 and utilizing an iPhone chip, signals a strategic pivot to capture a larger share of the budget-laptop market. This move could significantly disrupt the lower-end PC segment, challenging established players and offering Apple's ecosystem to a wider consumer base. Investors should watch for official announcements and sales figures to assess the impact on Apple's ASP and overall market positioning.

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