Apple launches new iPhone and iPad Air as it gears up for a major AI push

Apple's new iPhone and iPad Air launches are largely seen as a precursor to a significant AI strategy unveiling later this year. While the immediate impact on sales might be moderate given the typical refresh cycle, the market is primarily focused on how these devices will integrate and leverage upcoming AI capabilities. Investors should watch for concrete details on Apple's AI platform and its potential to drive a new upgrade supercycle, particularly as it faces increasing competition in the tech space.