Deckers Outdoor Stock Is a Sell. Promotions Are an ‘Unhealthy’ Sales Tool.

Deckers Outdoor, the company behind UGG and Hoka brands, is facing analyst downgrades due to concerns that its reliance on promotions will negatively impact profit margins. While promotions might drive sales in the short term, this strategy is seen as unsustainable and detrimental to the brand's long-term health and profitability.